In a world of ever-changing technology, marketing strategies must continue to evolve in response. An essential field of marketing nowadays is based on location. As the mobile industry, particularly smart phone app technology, improves and expands, having correct location information
Customer Satisfaction: Divide and Conquer
As your company grows and expands, it’s hard to balance cost effective business strategies while maintaining outstanding customer satisfaction. As Bain & Company explains, many businesses temporarily sacrifice customer service in order to reduce costs, and later boost customer service
Why is Customer Experience So Important?
According to the 2014 Call Center Executive Priorities Report, 68% of businesses plan to increase their customer management spending to better their overall customer experience. But why is customer experience so important? Though there are many reasons why you should
What Does “Customer Service” Mean to a Customer?
Customer Service from the Customer Perspective Today’s customers have had access to a wide range of customer service experiences. The options seem endless, and include talking in-person, communicating through emails or messages, and talking to an automated response system, to